Ms. Rosa Maria Barreiro

Department of Human Resources Director

Organization of American States

2004 - 2005

ALSTOM Transport. Paris. HR Vice President Projects Competency Centre.
Responsible for creating and implementing strategy for deployment of corporate and sector programmes. Implementation of people soft system to support 29,000 employees, within 60 countries.
 

ALSTOM Transport. Paris. International Organizational Development Director.
Developing the Internal Communications Network within 60 countries. Internal Communications Director. In charge of internal Employee events such as HR Annual Convention, Comm.'s Networking, Transport Convention. Strategy development to align HR within the business.
 

ALSTOM Transport. Mexico. Organizational Development Director for Transport, and Corporate Communications Director for all sectors 2,800 people.
Design and implementation of diverse Change Management Programmes to develop and model the organizational Culture (Continuous Improvement System through savings suggestions, motivational campaign, productivity training programmes, and reward system)- Mexico won three times the: International Creativity Award, WW within Alstom. Savings around 7 millions Dollars.
Part of the management committee, responsible of developing the business plan of the company. Internal consultant for supporting Latin America in Communications and Training activities.
Responsible of External Communications for Transport, T&D, and Energy Sector. Comm.'s Alstom Mex Representative.
 

GEC ALSTOM-GEO REILMEX- Organizational Development Director.
Responsible for attracting, developing and retaining high potentials. Programmes with main Universities. In- Charge of management committee training and development needs. Motivation programmes .Change Management programme for process improvement and reinforce productivity through savings, with Customers suppliers and employees. 1,500 employees.
 

Dinámica Empresarial Consultores- DECSA. Founder and General Manager.
Creation of a Consultancy Company for training needs, marketing research, management advice. Main clients Banks (Banamex, Bancomer, Serfin, Stock Exchange).
Development of methodologies for assessing competencies to match requirements with sales role. Marketing intelligence to support Bank Directors to benchmark with US Bank, models of retail banking, simulation of shopping in bank services and creation or competitive advantages.
 

ACOSTA AGUIRRE Y ASOC. Management Consultant and Trainer for Banks and Stock Exchange. Development and implementation, Internal Marketing Campaign on how to deliver excellence in Bank Services Banamex 7,000 people. (Change management)
 

BANCO NACIONAL DE MEXICO (Banamex)
Credit analyst.
Marketing Coordinator. Segmentation programme to cross sell and package bank service.
Marketing research, training.
 

Master in Business Administration (MBA) Two year programme.
Executive Programme and double degree: by University of Texas at Austin, and Tecnologico de Monterrey, Mexico City.
 

Harvard University. Summer Courses
Organizational Behaviour
Strategic Planning .
Boston
 

Günter Klaus Modern Marketing
 

Business Administration Bachelor Degree
Universidad Iberoamerica
Honour Mention
Average: 9.7

Marketing and Finances specialization
Thesis “Return on Investment for Bahia San Carlos”
 

Representative of the Students Society
For three carriers, Business Accountability and Industrial Relations.
 

Different Training and Management Association in US, Mexico and London, like Amecap, AMA, Persona Group (presence almost world wide, DECSA used to be its representative, in Mexico and Latin America) NATIONAL Quality Award, Management Centre Europe, Leadership Council. Others, Tecnologico de Monterrcy Association in Europe. (PARIS) Amigos de Mexico (Paris) Guest Conferences at HEC in Paris, Management School.
 

Personal Interests

1889 F Street NW

General Secretariat of the Organization of American States

Washington DC, 20006 

Tel.: (202) 4583-3549 e-mail: rbarreiro@oas.org